Outwitted - for a Pepsi
Mosaic's idea was a bottle shaped like a globe. The crux of their idea was to have a contest were one could collect all the countries on a continent to win a trip to that continent. The idea stank. Pepsi executives said that people did not think geogrpahy was cool and that their design forgot what Pepsi was about. Personally I thought Andy's diatribe about the "two cola worlds" was laughable. I was left wondering, how did this kid become a debate champion? Apex focused on blending the bottle and the box into what Pepsi was about. This wowed Pepsi execs and they won.
The boardroom was brutal. Andy took responsiblity for the bottle but got barbs for failing to explain how a person could identify what was in the bottle due to the shinkwrap world map. All hell broke loose when Sandy got wind that Andy and Jennifer M. forged a pact to get her out. They argued and Andy did nothing to stop it. That got him fired. I feel Andy's immaturity and inexperience caught up with him.
Would you trust your company to someone wet behind the ears?